Consumer Confidence Hits 12-Year Low as Americans Keep Spending, Challenging Business Forecasts

Americans say the economy is bad but keep spending. Don’t mistake the midterm polls for a forecast

Consumer confidence is at its lowest level since 2014, yet spending rose in August. Business leaders make the same mistake with election polls.

Consumer Confidence Hits 12-Year Low as Americans Keep Spending, Challenging Business Forecasts

Business leaders have been urged to distinguish between what people say in surveys and what they actually do, as conflicting economic indicators highlight the limitations of relying on consumer sentiment alone. Kari Butcher, Burson’s Chair for Intelligence & Insights for the Americas and a former pollster, argues that companies risk making costly decisions when they […]