US EditionSydney Sweeney and Politics: How the Right Became Infatuated
UNITED STATES, AUG 7 – American Eagle defends its controversial Sydney Sweeney jeans campaign amid accusations of racist undertones while 52% of the public finds the tagline appropriate, company statements show.
- On July 23, 2025, American Eagle launched its 'Sydney Sweeney Has Great Jeans' campaign featuring actress Sydney Sweeney, sparking criticism over its homophone pun evoking eugenics rhetoric.
- 'Good genes' has a complicated history involving eugenics and white supremacist propaganda, critics say, and the ad’s wordplay highlights Sweeney’s white features amid debates on eugenics-era rhetoric.
- PRWeek poll shows a divided response, with respondents split, and conservative bloggers plus Fox News mentioned the campaign 62 times, fueling controversy.
- Despite criticism, American Eagle responded on Instagram Friday, defending the campaign as always about the jeans, with stock up over 20% and 'The Sydney Jean' selling out.
- Nearly two weeks after launch, CBS Mornings finally highlighted the story on Tuesday, with hosts Vladimir Duthiers and Gayle King admitting they didn't see the ad as offensive.
27 Articles
27 Articles
White Femininity Is Still the Poster Girl for American Capitalism
In July, American Eagle released a jeans campaign with Euphoria actor Sydney Sweeney, and there’s a lot to unpack. The ad is her clad in a Canadian tuxedo, whilst her gestures and mannerisms indicate a level of seduction. When marketing to the male gaze sex sells, and it is used as a persuasive attempt to influence consumerism, but it does not stop there. Her blonde hair and blue eyes being the selling point and the center of this advertisement …
The Hypocrisy of Professors Calling Sydney Sweeney a Nazi Poster Girl. — Minding The Campus
The Sydney Sweeney American Eagle jean ad—surely you’ve seen it by now. “My jeans are blue,” she says, slipping effortlessly and seductively into a pair of blue jeans. Simple enough, right? Apparently not. The left erupted in outrage—because, apparently, using a double entendre that plays on “genes” and “jeans” in a jeans commercial is being […] The post The Hypocrisy of Professors Calling Sydney Sweeney a Nazi Poster Girl. appeared first on Min…
Hollywood star Sydney Sweeney creates controversy with Jeans commercial. At BILD, an expert informs about the alleged Nazi scandal.
Influencer Slammed For Flipping Off Sydney Sweeney Ad, Making “Racist” Commentary In Viral Post
In a bold move that lit up comment sections across social media, an Instagram influencer known as @lvernon2000 flipped both middle fingers at a massive American Eagle ad featuring Sydney Sweeney in Times Square, New York. The ad has already drawn controversy, but the Instagram influencer’s callout took things even further, stirring a new wave of online debate about racism, representation and how netizens express dissent. She claimed others have…
Sydney Sweeney's Brother Jokes About 'Good Jeans' After Controversial Ad
Sydney Sweeney‘s family is seemingly coming to her defense following her controversial American Eagle ad. The actress’ brother, Trent, made a playful reference to the uproar via his Instagram Story on Wednesday, August 6, while celebrating a personal milestone. Trent, who serves in the U.S. Air Force, shared a photo of his certificate after being promoted to staff sergeant. “It’s them good jeans ,” he wrote alongside the pic. Sweeney, 27, recent…
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