Sydney Sweeney and Politics: How the Right Became Infatuated
UNITED STATES, AUG 7 – American Eagle defends its controversial Sydney Sweeney jeans campaign amid accusations of racist undertones while 52% of the public finds the tagline appropriate, company statements show.
- On July 23, 2025, American Eagle launched its 'Sydney Sweeney Has Great Jeans' campaign featuring actress Sydney Sweeney, sparking criticism over its homophone pun evoking eugenics rhetoric.
- 'Good genes' has a complicated history involving eugenics and white supremacist propaganda, critics say, and the ad’s wordplay highlights Sweeney’s white features amid debates on eugenics-era rhetoric.
- PRWeek poll shows a divided response, with respondents split, and conservative bloggers plus Fox News mentioned the campaign 62 times, fueling controversy.
- Despite criticism, American Eagle responded on Instagram Friday, defending the campaign as always about the jeans, with stock up over 20% and 'The Sydney Jean' selling out.
- Nearly two weeks after launch, CBS Mornings finally highlighted the story on Tuesday, with hosts Vladimir Duthiers and Gayle King admitting they didn't see the ad as offensive.
25 Articles
25 Articles
Influencer Slammed For Flipping Off Sydney Sweeney Ad, Making “Racist” Commentary In Viral Post
In a bold move that lit up comment sections across social media, an Instagram influencer known as @lvernon2000 flipped both middle fingers at a massive American Eagle ad featuring Sydney Sweeney in Times Square, New York. The ad has already drawn controversy, but the Instagram influencer’s callout took things even further, stirring a new wave of online debate about racism, representation and how netizens express dissent. She claimed others have…
Sydney Sweeney's Brother Jokes About 'Good Jeans' After Controversial Ad
Sydney Sweeney‘s family is seemingly coming to her defense following her controversial American Eagle ad. The actress’ brother, Trent, made a playful reference to the uproar via his Instagram Story on Wednesday, August 6, while celebrating a personal milestone. Trent, who serves in the U.S. Air Force, shared a photo of his certificate after being promoted to staff sergeant. “It’s them good jeans ,” he wrote alongside the pic. Sweeney, 27, recent…
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