See every side of every news story
Published loading...Updated

Sydney Sweeney and Politics: How the Right Became Infatuated

UNITED STATES, AUG 7 – American Eagle defends its controversial Sydney Sweeney jeans campaign amid accusations of racist undertones while 52% of the public finds the tagline appropriate, company statements show.

  • On July 23, 2025, American Eagle launched its 'Sydney Sweeney Has Great Jeans' campaign featuring actress Sydney Sweeney, sparking criticism over its homophone pun evoking eugenics rhetoric.
  • 'Good genes' has a complicated history involving eugenics and white supremacist propaganda, critics say, and the ad’s wordplay highlights Sweeney’s white features amid debates on eugenics-era rhetoric.
  • PRWeek poll shows a divided response, with respondents split, and conservative bloggers plus Fox News mentioned the campaign 62 times, fueling controversy.
  • Despite criticism, American Eagle responded on Instagram Friday, defending the campaign as always about the jeans, with stock up over 20% and 'The Sydney Jean' selling out.
  • Nearly two weeks after launch, CBS Mornings finally highlighted the story on Tuesday, with hosts Vladimir Duthiers and Gayle King admitting they didn't see the ad as offensive.
Insights by Ground AI
Does this summary seem wrong?

25 Articles

Think freely.Subscribe and get full access to Ground NewsSubscriptions start at $9.99/yearSubscribe

Bias Distribution

  • 42% of the sources are Center
42% Center

Factuality 

To view factuality data please Upgrade to Premium

Ownership

To view ownership data please Upgrade to Vantage

Volkskrant broke the news in Amsterdam, Netherlands on Wednesday, August 6, 2025.
Sources are mostly out of (0)