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American Eagle rallies again after launching second Sydney Sweeney campaign

  • Sydney Sweeney launched her second American Eagle campaign featuring denim shorts against a blue sky backdrop.
  • In Euphoria season 3, Sweeney's character appears as an OnlyFans content creator and features provocative scenes, including wearing a baby costume and using a pacifier, which sparked controversy.
  • Political commentator Megyn Kelly criticized the show and its creator for sexualizing infancy and questioned the appropriateness of the scenes.
  • There is reported tension between Sweeney and Zendaya, allegedly due to Sweeney's behavior around Zendaya's partner, which led to them avoiding each other during promotional events.
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A little over a year ago, actress Sydney Sweeney was caught up in a racist controversy after starring in a campaign for the American Eagle cowboy brand. A controversy that arose out of statements in which the actress of ' Euphoria' stated: "The genes are transmitted from parents to children and often determine traits such as hair color, personality and even the color of the eyes... My jeans are blue." A play of words that put it in the media spo…

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CTV News broke the news in Canada on Wednesday, April 15, 2026.
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