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‘America wants beef:’ How Omaha Steaks is overhauling its business as prices soar
CEO Nate Rempe unveiled an overhaul on Thursday to focus Omaha Steaks on US-grown meats, slashing its listed offerings by 75%. The 109-year-old company aims to become leaner and speedier to survive amid record-high beef prices.
Prices and demand for beef have soared over the past three years, with consumers paying 27% more for all kinds of meat. American cattle herds are at their lowest levels in 75 years, constraining supply.
To improve efficiency, Omaha Steaks will reduce items from nearly 500 to 120, according to Neil Saunders of GlobalData. The retailer also plans to open 80 locations across the United States as miniature fulfillment centers.
Warehouse clubs like Costco and Sam's Club create competition through bulk offerings, Saunders said, while Omaha Steaks promotes cheaper cuts like top sirloin to help customers feeling wallet pressure.
President Donald Trump allowed 300,000 metric tons of foreign beef into the United States duty-free until November 30 to lower prices. Rempe called the move disappointing, saying it is not a meaningful solution for American consumers.