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Amazon reveals Prime Day 2026 dates

  • On Tuesday, Amazon officials announced Prime Day 2026 will run from June 23 through June 26, spanning 96 hours for the second consecutive year.
  • Jamil Ghani, Amazon Prime international vice president, told Reuters the company chose these dates to align with the FIFA World Cup and the 250th anniversary of U.S. independence.
  • Focusing on groceries and household essentials, the retailer is competing with Walmart as perishable items grow as a larger portion of Prime members' shopping carts.
  • Adobe Digital Insights lead analyst Vivek Pandya expects strong year-over-year growth powered by discounts across appliances and office supplies, despite broader economic uncertainty.
  • The global event will include Canada, India, Italy, Japan, Mexico, and the United Kingdom, where shoppers require a Prime membership to access deals.
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E! News broke the news in United States on Tuesday, June 2, 2026.
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