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Amazon launches AI image generator to narrow search queries

The feature lets shoppers create and edit designs from text prompts, then order apparel and home goods through Merch on Demand, Amazon said.

Summary by retaildive.com
Users describing a product in the e-commerce giant’s app can now choose from a variety of AI-generated images to shop similar items.

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On Monday, Amazon launched a new feature that allows users to design products using AI. The company announced that people can now create new products using AI prompts through Alexa in its Shopping app. This move allows anyone to turn their ideas into designs and print them.

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AMAZON Amazon presented a new feature capable of generating real-time images while users write their queries on the search bar, a tool designed to help find products faster and more accurately. Innovation is part of a series of AI-driven visual search improvements that seek to narrow the gap between what the consumer imagines and the items available on Amazon’s marketplace. READ ALSO.

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retaildive.com broke the news on Monday, June 8, 2026.
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