He-Man Fails to Find Power at the Box Office as Masters of the Universe Struggles With $54 Million Theatrical Debut
The live-action film drew $29.3 million domestically and $25 million internationally as a nearly $200 million budget raises its break-even target.
- Director Travis Knight's live-action Masters of the Universe earned a disappointing $54 million worldwide in its opening weekend after Friday's premiere, facing a nearly $200 million budget.
- Despite an 88% audience score on Rotten Tomatoes, the film struggled to attract younger viewers; opening weekend crowds were 66% male and 40% older than 45.
- The Nicholas Galitzine-led epic placed second at the box office, far behind Scary Movie's $105.5 million debut, while narrowly surpassing Backrooms and Obsession in their respective weeks.
- Amazon MGM domestic distribution chief Kevin Wilson remains optimistic, telling the site the cast and filmmaking team delivered something "truly special," validating their long-term distribution strategy.
- IGN called the film "great" with an 8/10 score, noting it "makes the smart choice to play up the dumb parts of He-Man and not take anything seriously.
21 Articles
21 Articles
Amazon Tries to Spin Masters of the Universe Box Office Disaster as a Success
Amazon MGM is attempting to put a positive face on what looks increasingly like a disastrous opening weekend for Masters of the Universe. After the long-awaited He-Man reboot managed only $54.3 million worldwide in its debut frame, the studio is already shifting the conversation away from ticket sales and toward broader claims about audience engagement, brand awareness, and streaming potential. The problem is that none of those talking points ch…
He-Man Fails to Find Power at the Box Office as Masters of the Universe Struggles With $54 Million Theatrical Debut
He-Man struggled to find an audience in theaters, as Masters of the Universe pulled in a disappointing $54 million at the box office in its opening weekend.It seems to be a swing and a miss for director Travis Knight's live-action take on the classic '80s property, which brought in an estimated weekend total of $54.308 million worldwide after its Friday, June 5 premiere. That plops the Nicholas Galitzine-led epic in second place, far behind Scar…
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