Amazon’s ad Business Boom: Raking in over $60bln

Amazon’s ad business boom: Raking in over $60bln

Amazon continues to grow its advertising business at a rapid rate

Amazon retail media ad revenue predicted to reach almost $60-billion - African Marketing Confederation

@media screen and (max-width: 1024px) { .eael-hamburger--tablet { .eael-simple-menu-horizontal, .eael-simple-menu-vertical { display: none; } } .eael-hamburger--tablet { .eael-simple-menu-container .eael-simple-menu-toggle { display: block; } } } HOME ABOUT US AMC COMMITTEES MEMBERS EDUCATION CHARTERED MARKETER (AFRICA) SHORT COURSES NEWS & PUBLICATIONS NEWS ARTICLES PUBLICATIONS AMC CONFERENCE CONTACT US Hamburger Toggle Menu …

According to Warc Media's latest forecasts, Amazon will earn $60.6 billion in advertising revenues through retailing in 2025, not counting revenues on Prime Video and Twitch, which are expected to reach $69.7 billion in 2026. Warc Media's data show that Alphabet, Amazon and Meta together account for more than half (53.6%) of global advertising expenditures, excluding China, in 2024 (compared to 51.9% in 2023 and 49.7% in 2022). Advertising reven…

Amazon’s ad business set to exceed $60 billion in 2025, outpacing global retail media growth: WARC Media

Amazon’s advertising business continues to expand rapidly, with retail media ad revenue expected to exceed $60.6 billion in 2025, according to WARC Media’s latest Platform Insights report. The figure, which excludes spend on Amazon-owned platforms like Prime Video and Twitch, is projected to grow further to $69.7 billion in 2026. Despite ad revenue accounting for […] The post Amazon’s ad business set to exceed $60 billion in 2025, outpacing glob…

Amazon Ad revenue to surpass USD 60bn in 2025, says WARC media

New Delhi: Amazon’s advertising business is growing steadily, even though it still accounts for a relatively small proportion of the company’s total earnings. Paid search formats, such as Sponsored Products, remain central to Amazon’s ad model, but the company is seeing increased investment in upper-funnel ad formats, including video and display ads on its own platforms. According to a new Platform Insights report from WARC Media, Amazon’s retai…

Amazon retail media ad revenue to exceed $60bn this year as it becomes a leading platform for full-funnel activation - Lanka Business News

Ad revenue accounts for just 9.2% of Amazon’s total revenue Amazon sees on average 2.5 billion visitors per month Brands can reach over 200 million shoppers who watch Prime Video Multi-format campaigns within the Amazon ecosystem drive better brand lift Consumers favour Amazon ads for trust and quality WARC Media’s Platform Insights: Amazon 21 May 2025 – Unlike its Big Tech peers, Amazon’s advertising revenue claims only a small share of total c…