US EditionAmazon’s ad Business Boom: Raking in over $60bln
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Amazon continues to consolidate itself as a leader in the advertising ecosystem and is expected to exceed $60 billion in advertising revenue in average retail in 2025, according to the latest WARC Media report. This growth reflects a positioning of Amazon not only as an e-commerce giant, but also as a [...] The post Amazon will exceed $60 billion in advertising revenue in average retail in 2025 appeared first on Ecommerce News.
Amazon retail media ad revenue predicted to reach almost $60-billion - African Marketing Confederation
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According to Warc Media's latest forecasts, Amazon will earn $60.6 billion in advertising revenues through retailing in 2025, not counting revenues on Prime Video and Twitch, which are expected to reach $69.7 billion in 2026. Warc Media's data show that Alphabet, Amazon and Meta together account for more than half (53.6%) of global advertising expenditures, excluding China, in 2024 (compared to 51.9% in 2023 and 49.7% in 2022). Advertising reven…
Amazon’s ad business set to exceed $60 billion in 2025, outpacing global retail media growth: WARC Media
Amazon’s advertising business continues to expand rapidly, with retail media ad revenue expected to exceed $60.6 billion in 2025, according to WARC Media’s latest Platform Insights report. The figure, which excludes spend on Amazon-owned platforms like Prime Video and Twitch, is projected to grow further to $69.7 billion in 2026. Despite ad revenue accounting for […] The post Amazon’s ad business set to exceed $60 billion in 2025, outpacing glob…
Amazon Ad revenue to surpass USD 60bn in 2025, says WARC media
New Delhi: Amazon’s advertising business is growing steadily, even though it still accounts for a relatively small proportion of the company’s total earnings. Paid search formats, such as Sponsored Products, remain central to Amazon’s ad model, but the company is seeing increased investment in upper-funnel ad formats, including video and display ads on its own platforms. According to a new Platform Insights report from WARC Media, Amazon’s retai…
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