Alpha Bank Unveils New Brand Identity While Retaining Historic Symbol
The five-year plan aims to boost fee income, expand capital-light services and lift normalised earnings per share by about 12% a year.
- On Thursday, Alpha Bank unveiled a new corporate identity titled "Defining a new together," reflecting its transformation and strategic shift toward becoming a comprehensive financial partner for businesses and households.
- Chief executive Vassilios Psaltis confirmed the bank delivered on commitments from its 2023 Investor Day, having restored profitability and strengthened its balance sheet over the past three years.
- The new five-year 'Alpha Accelerated' plan targets more than €4 billion in shareholder distributions by 2030, aiming for a 16 per cent normalized return on tangible equity.
- To execute this strategy, the group is restructuring into Universal Business Bank and Wealth and Personal Banking, designed to deepen customer relationships and expand service offerings.
- Investing approximately €900 million in technology through 2030, the bank aims to support growth as Greek economic expansion is projected to moderate to 1.6 per cent by the decade's end.
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Alpha Bank unveils new brand identity while retaining historic symbol
Alpha Bank on Thursday unveiled a new corporate identity intended to reflect its transformation and expansion in recent years, with the rebranding also signalling its ambition to strengthen its role as a financial partner to individuals and businesses in Cyprus and other markets. The new identity, launched under the central message “Defining a new together”, […]
Growing dividends, additional capital returns, profits of over 1.4 billion euros and a return on tangible equity of 16% are included in the Alpha Accelerated plan for the period 2026-2030 – Shifting to a holistic service model for businesses and individuals, with UniCredit, technology and artificial intelligence at the forefront
In a bank that will be able to follow Greek businesses in international markets, claim the management of Greek wealth within and outside its borders, and assume a greater role...More...
With universal banking, private banking and wealth management as drivers, Alpha Bank's management aims for a bank with net credit expansion...
The business plan presented by CEO Vasilis Psaltis foresees new loans of 3 billion euros annually and a return on capital of almost 16%.
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