Alpha Bank: New Era with a Renewed Corporate Identity - Changes in Branches, Salaries and Benefits
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The change from Alpha Bank to Alphabank is not just an aesthetic intervention or a renewal of the logo, but marks, according to Vassilis Psaltis, the completion of a multi-year transformation and the beginning of a new period of growth. The new identity of the bank, which passes from “Alpha Bank” to “Alpha bank”, was presented by the CEO of the Group, Vasilis Psaltis, at a special event in the new main building of Stadium 40. The head of Alphaba…
Alpha Bank opens a new page in its history, presenting its renewed corporate identity with the central message “Defining a New Together”. This is a total rebranding, which does not herald the change, but comes to reflect the transformation that, according to the management, has already taken place within the Bank. Six years later [...] The article Alpha Bank: The new identity that seals the transformation of the Bank appeared first in the Free P…
Alpha Bank seeks to change the way it approaches and serves its customers, opening a new page after the transformation it has carried out over the last 6…More...
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"We grew to become more useful," said Alpha Bank Group CEO Vassilis Psaltis.
Alpha Bank presented its new corporate identity today, with the central message "Defining a new Together." Identity does not precede change, it follows it.
Alpha Bank is marking the next phase of its transformation, with a new corporate identity and the central message "Defining a new Together".
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