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Published Los Angeles, United States

Allen Iverson’s Reebok Deal: The Details of His Lifetime Contract

Summary by Footwear News
In 2001, the same year he led the Sixers to his only NBA Finals appearance and was named the NBA MVP, Allen Iverson signed an endorsement contract heavily loaded on the backend. The future Hall of Famer, then playing for the Philadelphia 76ers, came to new terms with Reebok just five years into a ten-year, $50 million contract Iverson signed ahead of his rookie season. He was the first overall pick in the 1996 Draft, having been taken 12 spot…

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