Algorithms blocking women’s health topics on social media, research finds
NORTH YORKSHIRE, ENGLAND, JUL 14 – A study found women's health posts are over three times more likely to be limited by social media algorithms than men's, reducing engagement by up to 69%, campaigners said.
- A 2025 study commissioned by Essity revealed that posts about women's health face censorship on social media at a rate more than triple that of men's health content.
- This disproportionate censorship results from outdated algorithms blocking medically accurate words like 'vagina' or 'period,' limiting non-followers' access to such posts.
- Influencer Aly Boghici reported a massive drop in engagement on her four posts about women's health, with 66% fewer non-followers viewing, while her husband Justin saw stable or increased engagement on male health topics.
- A survey of 4,000 adults found that 47% see social media as important for health education, with 45% opposing restrictions on accurate medical language and 77% rejecting limits on educational terms like 'periods.'
- Essity and campaign group CensHERship are urging social media companies to develop solutions that ensure women and girls can access critical health information without censorship.
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Women's health topics are three times more likely to be blocked on social media - The Mirror
A study has found women's health topics are more than three times more likely to be blocked on social media than men's health content, which researchers have branded "unfair"
·London, United Kingdom
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Leaning Left2Leaning Right0Center20Last UpdatedBias Distribution91% Center
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C 91%
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