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Aldo Exec Jonathan Frankel Is Bringing G.H. Bass Into the Future While Honoring Its Legacy

Summary by WWD
Since acquiring the license for G.H. Bass in 2025, Aldo Product Services has been working to modernize the 150-year-old brand without forgetting its history.

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Aldo Exec Jonathan Frankel Is Bringing G.H. Bass Into the Future While Honoring Its Legacy

Since acquiring the license for G.H. Bass in 2025, Aldo Product Services has been working to modernize the 150-year-old brand without forgetting its history.

·New York, United States
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WWD broke the news in New York, United States on Tuesday, August 4, 2026.
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