US EditionAldi 'Orange Wine' Returns for Summer, with a Sparkling Twist
GREATER LONDON, ENGLAND, JUN 23 – Aldi’s £9.99 sparkling orange wine meets rising demand driven by social media and younger drinkers, making a trendy wine style affordable for a broad audience.
- On June 23, 2025, Aldi launched its first-ever sparkling orange wine, Specially Selected Chassaux et Fils, priced at £9.99 for 75cl and available in stores now.
- Aldi introduced this sparkling orange wine following the trend's rise as a cultural phenomenon fueled by social media and younger drinkers' growing taste for unique flavors.
- The launch builds on the success of Aldi’s Specially Selected Rosorange Rosé, which also retails at £9.99 for 75cl and was popular among consumers previously.
- Nearly 5,000 bottles of the sparkling orange wine were purchased during its initial week on sale, with the number of sales increasing threefold in the following week, demonstrating high consumer interest.
- This launch suggests Aldi is making this trendy wine style accessible and affordable, likely increasing the orange wine category’s mainstream presence.
32 Articles
32 Articles
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ALDI LAUNCHES SPARKLING ORANGE WINE FOR UNDER £10
Shoppers will be fizzing with excitement as Aldi has announced the launch of its first-ever Sparkling Orange Wine (£9.99, 75cl) – an elegant twist on one of the wine world’s most talked-about trends. Orange wine is no longer a niche interest; it’s a cultural phenomenon[1]. Fuelled by social media buzz and a growing appetite for […] The post ALDI LAUNCHES SPARKLING ORANGE WINE FOR UNDER £10 appeared first on ALDI UK Press Office.
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