Alaska Air Group Unveils New Premium Experiences for Alaska Airlines and Hawaiian Airlines

Alaska Airlines makes a play for premium travelers, citing market forces

Alaska Airlines is rolling out several options to attract more high-end travelers. Here's what it means for economy class.

Alaska and Hawaiian unveil new suites and Premium Reserve cabin

Alaska and Hawaiian unveil new suites and Premium Reserve cabin

Alaska and Hawaiian unveil Aurora and Leihōkū premium cabins

Aurora, inspired by roots across Alaska and the Pacific Northwest and Alaska Airlines’ spirit of innovation, and Leihōkū, meaning “lei of stars” and inspired by early Polynesian navigation and wayfinding, will shape premium journeys. Follow Aeronews on Facebook, Twitter, LinkedIn and TikTok As part of its broader core guest experience investments, the company is also introducing Premium Reserve – a new premium economy cabin that debuts in 2028 o…

Alaska Air Group unveils new premium experiences for Alaska Airlines and Hawaiian Airlines

The following article was published by Future Travel Experience Alaska Air Group is investing heavily in premium travel, unveiling new Aurora and Leihōkū experiences for Alaska Airlines and Hawaiian Airlines, alongside a new Premium Reserve cabin and upgraded aircraft interiors. Alaska Air Group is investing heavily in premium travel, unveiling new Aurora and Leihōkū experiences for Alaska Airlines and Hawaiian Airlines, alongside a new Premium …