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Akeneo Releases New Data Detailing Consumer Behavior & the Rationale Behind Product Returns

Summary by SalesTech Star
With 65% of shoppers making holiday returns this year, new data reveals the importance of accurate product information and consistent experiences to build brand loyalty Akeneo, the Product Experience (PX) Company and leading provider of Product Information Management (PIM) solutions, released survey data focused on consumer holiday return behavior and the role product information can play in reducing returns, supporting sustainability efforts an…
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SalesTech Star broke the news in on Tuesday, February 18, 2025.
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