US EditionWho gets hired: Product-led or Sales-led PMMs?
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Product Marketing AllianceWho gets hired: Product-led or Sales-led PMMs?
The B2B SaaS world is rapidly changing and growing. With more software market entrants with similar and almost identical products, the necessity of excellent product marketing is apparent. But in what type of company is a PMM more respected and essential: PLG or sales-led?PLG in product marketingPLG, or "product-led growth," has recently gained much popularity. As companies vie for attention, PLG offers a compelling advantage: letting prospectiv…
AI's Transformative Impact on Product Development
In this episode hosted by SC Moatti, Renee Niemi will be speaking on the transformative impact of AI in product management. The post CPO Rising Series: Products That Count Resident CPO on AI’s Transformative Impact on Product Development appeared first on Products That Count.
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