France: The Rise of AI Takes Part in the Fall of Visits to News Sites
10 Articles
10 Articles
News sites are less and less visited. In France, since September 2025, they have, on average, lost almost 22% of their visitors, according to the Alliance pour les numériques de la presse et des médias (ACPM), in a report published on Thursday 8 October. The website of the daily Le Parisien has thus lost more than 43% of its visits, and the site of Franceinfo has seen one third of its audience disappear. A decrease due to artificial intelligence…
The fall in attendance at press sites in September exacerbates the concern of publishers about the rise of artificial intelligence, notably on the Google search engine and its new Google Overviews tool.
The dominant media have seen the use of their news sites drop by almost 23% in one year. While the rise of AI and the arrival of AI Overviews could distract Internet users from the media, other studies point to the growing responsibility of social networks.
The main French news media experienced a marked decline in their digital audience in September 2026. This trend comes a few weeks after the launch in France of the "AI Overviews", the functionality of Google which displays answers generated by artificial intelligence directly in the search results. If this tool raises concerns in the [...]
According to an analysis by The Media Leader based on the Alliance for Press and Media Figures (ACPM) data, the sites of 40 news brands lost 22.9% of their visits in a year. A decline that occurs after the deployment of Google's IA summaries, without any direct link [...]
What to remember: On a panel of 40 information brands analyzed by The Media Leader, the total visits increased from 2.14 billion in September 2025 to 1.70 billion in September 2026, a decrease of 20.8%. The sites lost 22.9% of their visits, while the applications, fed by an audience [...] The article "AI Overviews: the great collapse of the news sites" was published on the site Abondance.
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