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AI giants promise publishers new way to block some scraping

  • On Friday, OpenAI, Google, Microsoft, and Anthropic pledged to give websites a single method to prevent their content from being scraped to train AI models, with companies restricting crawlers that encounter the shared token.
  • Publishers currently manage numerous blocking commands for every individual bot crawling the web, a burden the new protocol eliminates by allowing them to apply AI training preferences across multiple companies simultaneously.
  • Kevin Kelley, a technical lead at Anthropic, proposed the shared "Policy token." signal for the Internet Engineering Task Force; Meta spokesman Andy Stone conveyed support, encouraging cross-industry adoption.
  • Claude-Maker Anthropic has "already started" rolling it out, while ChatGPT-maker OpenAI plans implementation "in the coming months," and Microsoft and Google will support the standard beginning Feb 1, 2027.
  • While companies like Cloudflare already block bots by default, publishers including the New York Times have pursued legal action over unauthorized scraping; Microsoft noted opting out will not prevent websites from appearing in search results.
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18 Articles

Center

OpenAI, Google, Microsoft and Anthropic commit to a common instruction allowing publishers to block the aspiration of their articles The AI giants

·France
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Left

Open AA, Google, Microsoft and Anthropic have undertaken to provide a unified mechanism for the media and websites.

·Syrian Arab Republic (the)
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Center

The AI giants promised on Friday to the media and other websites a unique way to prevent their content from being sucked into training their models, on the back of a judicial arm with a part of the press. ...

·Brussels, Belgium
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TVA Nouvelles broke the news in Montreal, Canada on Friday, October 30, 2026.
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