Epic’s Tim Sweeney Says AI Tags Make ‘No Sense’ as ‘Nearly All Future Production’ Will Be Made with AI Anyway

Epic’s Tim Sweeney says AI tags make ‘no sense’ as ‘nearly all future production’ will be made with AI anyway

AI will soon become so prevalent in games development that AI tags are unnecessary, Epic CEO Tim Sweeney says.

Epic's Tim Sweeney says AI labels on Steam are meaningless as generative tools become universal

Valve introduced a formal policy on generative AI for Steam in early 2024, requiring developers to disclose how AI systems are used in each game and adding visible 'AI-generated content' disclosures on individual store pages. Nexon's co-op shooter Arc Raiders is one such example.Read Entire Article

Epic Games CEO Argues Marketplaces Don't Need the "Made With AI" Label

And boy, has the community pushed back against that idea.

Epic Games CEO Dismisses Valve's Generative AI Disclosures

Tim Sweeney, CEO of Epic Games, is somewhat known for being vocal about many topics within the gaming industry, and he is the latest in a long line of game studio CEOs to share his thoughts on generative AI. In a recent post on X, Sweeney commented that the generative AI disclosures that Valve makes developers and publishers display on Steam make "no sense for game stores, where AI will be involved in nearly all future production." Not only is t…

Epic Games boss Tim Sweeney doesn't like how Steam puts labels on games made with AI

Epic Games CEO Tim Sweeney feels that Steam's AI Generated Content Disclosure tag on games made with generative AI is no longer needed.