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IKEA’s Monkey Moment Shows the Speed of Culture

Punch, a seven-month-old orphaned macaque, clings to an Ikea orangutan toy for comfort, sparking global sales surges and overwhelming a small Japanese zoo, Ikea said.

  • On February 22, an orphaned seven-month-old macaque named Punch at Ichikawa City Zoo clung to an IKEA Djungelskog orangutan soft toy, and viral videos drove sellouts in the United States, Japan and South Korea.
  • Abandoned at birth, Punch was raised by Ichikawa City Zoo staff who gave him a stuffed orangutan as a comfort surrogate and began reintegration into 'Monkey Mountain' last month.
  • Within the last week, IKEA Australia reported an above 200 per cent increase, selling more than 990 DJUNGELSKOG orangutan toys and doubling a weekly average of 400; the toy retails for $16 and has more than 1400 reviews.
  • The zoo has been overwhelmed by visitors and long lines, prompting a no-entry zone and donations of plush toys from IKEA, with Ko Tanaka and Petra F�re posing alongside.
  • Experts say his recovery hinges on acceptance by the troop, comparing Punch's reliance on a soft surrogate to Harry Harlow's experiments, while Silk warned against human rescue.
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20 Articles

Lean Right

The DJUNGELSKOG doll becomes a sales phenomenon after serving as a "rent mother" for an orphan macaque in Japan.

Sydney Morning HeraldSydney Morning Herald
+2 Reposted by 2 other sources
Lean Left

After lonely baby monkey goes viral, his Ikea comfort toy sells out

Videos show Punch carrying his stuffed toy orangutan around with him and running back to it for comfort when scolded or rejected by other monkeys.

·Sydney, Australia
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Lean Right

A baby monkey searching for a mother's love has become a social media star. People are relating to his story and are showering him with love and concern on social media.

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The Washington Post broke the news in on Saturday, February 21, 2026.
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