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Instagram Tweaks Its Logo and Everyone's Seeing a 'Z'

Summary by WLTX
Instagram updated its 10-year-old wordmark to a cleaner look, but commenters say the new "r" reads like a "z," dubbing the app "Instagzam."

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Mexico City.- Instagram has surprised its global users by implementing its most important visual renewal in a decade. Meta’s proprietary platform transformed its iconic written logo (wordmark, leaving behind the classic italic typography to give way to a cleaner and avant-garde design that fuses handwritten strokes with print letters. The camera’s characteristic multicolor icon remains unchanged.

Instagram presented a new visual identity for its text mark, the logo composed only by the name of the company. The social media giant opted for the change, justifying that the previous version of its logo seemed outdated after ten years of continuous use. The change was communicated by Instagram leader Adam Mosseri, both [...]

·Brazil
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WLTX broke the news in Columbia, United States on Saturday, August 15, 2026.
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