Swift Creek Mill Theatre Pausing Operations: 'We Hope This Is Not Goodbye'
The board says ticket sales have dropped about 25% since the COVID-19 pandemic, making the theater’s current business model unsustainable.
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4 Articles
Swift Creek Mill Theatre to pause operations
CHESTERFIELD COUNTY, Va. (WRIC) -- After over 60 years, the Swift Creek Mill Theatre will pause operations beginning in May. On Thursday, April 23, the Swift Creek Mill Theatre announced that on May 9, it will pause operations after over 60 years of theater and dining, a decision made by the theater's board of directors. "This is not a decision we made easily, and it is not the end of the story," Swift Creek Mill Theatre shared in a post. "The B…
Swift Creek Mill Theatre pausing operations: 'We hope this is not goodbye'
CHESTERFIELD COUNTY, Va. Swift Creek Mill Theatre, a 60-year mainstay in Central Virginia, is temporarily shutting its doors on May 9 as the board of directors pauses operations to restructure and seek new funding.Ticket sales have dropped about 25 percent since the COVID-19 pandemic, making the current business model unsustainable."We need to take some time to do a deep restructuring and look at all our strategic planning for the theatre becaus…
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