US EditionAdventure Travel Now Worth $1.16 Trillion with Majority of Consumers “Open to Adventure,” Market Report Says
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Adventure travel now worth $1.16 trillion with majority of consumers “open to adventure,” market report says
The adventure travel market is now worth $1.16 trillion (€1 trillion) globally, with most travellers saying they are “open to adventure,” says a new report from the Adventure Travel Trade Association (ATTA), in an analysis of consumer segments and how to appeal to them. North American consumers are high-spending and influential In North America, which the report calls “one of the world’s most influential outbound regions,” adventure travel is “f…
In a world set to the millimetre, where daily life is often dominated by appointments, screen time and obligations, many feel a growing need to slow down and live real experiences.
In our well-tacted world, in which everyday life is often dominated by appointments, screen time and commitments, many people have a growing desire for deceleration and real experiences.
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