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AdLift Launches Advanced Sentiment Analysis in Tesseract as AI Reshapes Brand Perception
AdLift's Tesseract platform now offers brand-specific sentiment analysis to improve accuracy in AI-driven search, addressing traditional tools' limitations, with over 60% of searches ending without clicks.
- On Friday, March 27, 2026, digital marketing agency AdLift announced the launch of a new Sentiment Analysis feature within its proprietary AI visibility platform, Tesseract.
- Industry research shows that over 60% of search experiences end without a website click, as AI-driven search rapidly changes how brands are discovered and evaluated.
- Unlike conventional monitoring tools that score entire articles, Tesseract excludes content where the brand is absent and evaluates sentiment strictly based on brand-specific context.
- Arron Goodin, Managing Director at AdLift Inc., said, "We built this framework to remove noise and give brands precise, defensible intelligence they can confidently present in the boardroom."
- AdLift Co-Founder and CEO Prashant Puri noted that perception can no longer be measured loosely with AI-driven search models influencing brand discovery across platforms.
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AdLift Launches Advanced Sentiment Analysis in Tesseract as AI Reshapes Brand Perception
BURLINGAME, Calif., March 27, 2026 /PRNewswire/ -- AdLift, a global digital marketing agency, today announced the launch of an advanced Sentiment Analysis feature within its proprietary AI visibility platform, Tesseract.
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