Published • loading... • Updated
Adidas Sees Return to Growth in Europe in Fourth-Quarter
Operating profit climbed 37% to €1 billion as apparel and running sales offset flat footwear and weak Europe performance, Adidas said.
- Adidas achieved record-breaking performance in the third quarter of 2026, with revenue growing 7% to €7.3 billion on a currency-neutral basis. Operating profit climbed 37% to €1 billion, marking another quarterly high for the German sportswear maker.
- Strong growth in Japan and South Korea , Latin America , Greater China , and North America fueled results, while Europe contracted 4% to €2.24 billion due to heavy footwear discounting across regional wholesalers.
- Apparel sales led the charge with 19% growth, accessories grew 5%, and footwear remained flat. Marketing and point-of-sale expenses rose 4% to €833m, reflecting investments around the World Cup throughout July.
- Europe is expected to see "high-single-digit growth in Europe in Q4," Adidas said, driven by delayed shipments and higher wholesale sell-in. Outgoing CFO Harm Ohlmeyer will be succeeded by Birgit Kretschmer in the new year.
- In Greater China, the company continues outperforming Nike, which has faced nine consecutive quarters of sales declines. Strong demand for running and football lines, including the Adizero Adios Pro Evo, bolstered the group's annual guidance.
Insights by Ground AI
18 Articles
18 Articles
The sporting goods manufacturer Adidas can be pleased about an increasing interest. Sales of the company are growing everywhere - only at home it is not running around. That should change.
Adidas reported an increase in net profit for the third quarter and stated that its recent investments in innovation and marketing are bringing results. Exclusive material for subscribers. To have full access, access the link of the subject and register.
·Rio de Janeiro, Brazil
Read Full Article
Europe is still a problem market for the Swiss franc, which is to change again.
saarbruecker-zeitung.de+2 Reposted by 2 other sources
Europe is still a problem market for the Swiss franc, which is to change again.
Coverage Details
Total News Sources18
Leaning Left1Leaning Right3Center5Last UpdatedBias Distribution56% Center
Bias Distribution
- 56% of the sources are Center
56% Center
11%
C 56%
R 33%
Factuality
To view factuality data please Upgrade to Premium
