Sawe's Marathon Record Boosts Adidas in 'Supershoe' Race with Nike

Sabastian Sawe’s sub 2-hour marathon pushes Adidas ahead in race to fit feet for record feats

Even a 2% improvement in running economy — the metabolic, cardiorespiratory and biomechanical efficiency of a runner — can shave minutes off a 26.2-mile marathon.

Adidas’ Lightest Shoes Ever Were Behind the First Sub-2-Hour Marathon

Weighing 97 grams with a stiff carbon-fiber plate in the sole, Adidas’ new shoes helped Sabastian Sawe beat the two-hour mark in the London Marathon, a time barrier once considered insurmountable.

Adidas’ $500 super-shoe gone in the blink of an eye after Sebastian Sawe’s historic marathon, soars to almost 4x resale

The victory not only secured Sabastian Sawe a place in the record books but also delivered a massive boost for Adidas, whose shoes he wore during the run.

Nike Spent Millions Chasing a Sub‑2‑Hour Marathon. Adidas Just Got There First

Sabastian Sawe and Yomif Kejelcha made marathon history yesterday decked out in Adidas.

Sabastian Sawe's sub-two-hour marathon pushes Adidas ahead in race to fit feet for record feats

Adidas beat Nike in the "footrace" to develop the shoes worn by the first person to break the two-hour barrier, accomplished by Sabastian Sawe at the London Marathon.