Adam Neumann Says a Car Ride with Masayoshi Son Is when WeWork’s $47 Billion Collapse Began

Adam Neumann says a half-hour car ride with Masayoshi Son is when his ego took over—and WeWork's $47 billion collapse began

The WeWork cofounder told Steven Bartlett that by the time he walked back into headquarters after SoftBank’s multibillion-dollar offer, “I forgot what we were all about.”

Adam Neumann says a car ride with Masayoshi Son is when WeWork’s $47 billion collapse began

Billionaire WeWork cofounder Adam Neumann is back in the entrepreneurship game with Flow, and he says he’s determined not to repeat the mistakes that led to the coworking startup’s monumental $47 billion collapse. This time, he says, he knows exactly why he failed. “I think society has taught us that once we gain that success, […]

Adam Neumann says a half-hour car ride with Masayoshi Son is when his ego took over—and WeWork’s $47 billion collapse began

Billionaire WeWork cofounder Adam Neumann is back in the entrepreneurship game with Flow, and he says he’s determined not to repeat the mistakes that led to the coworking startup’s monumental $47 billion collapse. This time, he says, he knows exactly why he failed. “I think society has taught us…