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Ad Industry Backs Google In Fight Over Age-Based Targeting
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Google, the Unruh Act, and the Legal Risk of Knowing Your Audience
Advertising’s oldest rule is simple: Know your audience. In California, following it may get an online platform sued. Show retirement-home ads to seniors and student discounts to college students, and sensible targeting can suddenly look like unlawful discrimination. That question is now before California’s Sixth Appellate District. The dispute arises from a trial court ruling in Haynie v. Google that could turn routine age-based ad targeting in…
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