Autosport Business Exchange New York Examines the Forces Driving Racing’s Next Era of Growth in America

Autosport Business Exchange New York Examines the Forces Driving Racing’s Next Era of Growth in America

Christian Horner headlines ABX in New York as leaders from motorsport, business and brands convene in Manhattan

ABX New York: Horner, NASCAR Leaders on U.S. Racing Growth

Main Story Motorsport leaders gathered in New York to explore how racing can grow in the U.S. through stronger storytelling, fresh media partnerships, and deeper connections with fans and brands. Former Red Bull chief Christian Horner said F1 could give viewers more insight into race strategy and analysis, while former F1 CEO Chase Carey emphasized building partnerships that benefit both the sport and its commercial partners. NASCAR and IndyCar …

ABX New York examines next era of motorsports growth in the USA

Autosport Business Exchange (ABX) returned to New York City today for its second edition, bringing together senior leaders from across motorsport businesses and brands at the Manhattan Motorcars showroom to …