AB InBev Toasts Beer’s Enduring Relevance as Sales Regain Fizz

AB InBev Toasts Beer’s Enduring Relevance as Sales Regain Fizz

AB InBev thanks beer for bringing people together across cultures and generations.

AB InBev raises a glass to beer’s social power

Ahead of International Beer Day on August 7, AB InBev has launched “Cheers to Beer,” a new global campaign celebrating the enduring role beer plays in cultures and communities around the world. Created in partnership with Wieden+Kennedy, the campaign is anchored by a new film capturing moments of people raising a glass across generations, geographies and occasions. The work positions beer as more than a beverage, presenting it as an invitation t…

AB InBev Posts Strong Q2 Earnings as Global Sporting Events Boost Beer Sales

The world's largest brewer, Anheuser-Busch InBev (AB InBev), posted stronger-than-expected second-quarter results as major sporting events, including the 2026 FIFA World Cup, the French Open, and the Wimbledon Championships, boosted beer sales.