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A Thank‑you on Veterans Day Won’t Close the Growing Military‑civilian Gap

Researchers say social media praise peaks on Veterans Day, but the public still lacks understanding of military life and veterans’ experiences.

  • On Veterans Day, Nov. 11, 2025, mentions of veterans on social media surged to 399,000 posts; by the following Tuesday, Nov. 18, engagement plummeted by nearly 94%, illustrating the fleeting nature of public attention.
  • The military-civilian gap widened as the share of Americans who served declined from 18% in 1980 to about 6% in 2022, leaving fewer civilians with personal connections to veterans.
  • A 2018 study found news media frequently typecasts veterans as heroes, victims, or charity recipients. These stereotypical portrayals lead readers to associate veterans with PTSD and homelessness, creating social distance.
  • This misunderstanding affects military recruitment and veteran reintegration into civilian society. Experts argue civilians rarely engage in sincere, offline conversations about individual veteran experiences beyond formulaic gratitude.
  • Nonprofit organizations like The War Horse and Military Veterans in Journalism are producing nuanced, investigative reporting to bridge the military-civilian gap through storytelling that highlights individual experiences.
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A thank‑you on Veterans Day won’t close the growing military‑civilian gap

With so few Americans serving in the military, many learn about veterans from stereotyped news coverage. A media scholar explains why that matters.

·Washington, United States
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The Conversation broke the news in Boston, United States on Monday, November 9, 2026.
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