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A real North Dakota barley farmer puts spotlight on American agriculture in Budweiser Super Bowl ad

Brian Fransen, a fourth-generation farmer, represents North Dakota barley in Budweiser's Super Bowl ad featuring iconic Clydesdales and a bald eagle, celebrating 150 years of American beer.

  • In a Super Bowl commercial, a North Dakota barley farmer appears alongside Clydesdales and a bald eagle, highlighting the state's agriculture, Kristina Aackler said, 'we're so excited.'
  • Speaking about the casting, Kristina Aackler, head of marketing for Budweiser, said the company is 'so excited' to feature a barley farmer in the ad.
  • Speaking to KFYR, Brian Fransen said 'I had no idea what to expect out here, but to be able to be here on set and experience something like this for the first time was just kind of mind-blowing.'
  • Despite brief airtime, the commercial's Super Bowl slot elevates North Dakota agriculture to a national and global audience, highlighting farmers' importance.
  • From Coleharbor, a tiny North Dakota town, Fransen was invited while harvesting barley on his family farm, still located about 62 miles north of Bismarck.
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A real North Dakota barley farmer puts spotlight on American agriculture in Budweiser Super Bowl ad

A fourth-generation barley farmer finds himself sharing the screen with Budweiser's iconic Clydesdales and a bald eagle — putting the Great Plains agriculture on the world stage during the big game.

·Florida, United States
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WCVB broke the news in Boston, United States on Thursday, February 5, 2026.
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