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A New Destination Overtakes Italy in Virtuoso's 2027 Luxe Report

  • Italy had led Virtuoso’s annual Luxe Report for more than two decades before the 2027 rankings.
  • Japan became the report’s top destination in 2027, overtaking Italy for the first time.
  • The rankings reflect insights from more than 3,100 travel advisors in over 50 countries.
  • The report measures advisors’ knowledge of client preferences rather than tourist arrivals or confirmed bookings.
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A New Destination Overtakes Italy in Virtuoso's 2027 Luxe Report

For more than two decades, Italy has dominated Virtuoso's annual Luxe Report. But the 2027 rankings have a new leader. Japan has overtaken the perennial favorite for the first time in the report's history, ending Italy's reign at the top…

·Missoula, United States
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Owensboro Messenger-Inquirer broke the news on Saturday, November 7, 2026.
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