A new benchmark in branded storytelling: PAL and BBDO Guerrero unveil the world’s first telenovela safety video at the Metro Manila Film Festival
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3 Articles
Philippine Airlines takes flight into the world of film at Metro Manila Film Festival
Moviegoers at this year’s Metro Manila Film Festival (MMFF) will be in for an unexpected treat as Philippine Airlines (PAL) will make a surprising appearance on the big screens with a compelling drama that puts safety at the heart of the story. In this season filled with star-studded blockbusters, the country’s flag carrier initially made
Philippine Airlines takes flight into the world of film at Metro Manila Film Festival – Frontpage PH
Moviegoers at this year’s Metro Manila Film Festivalb(MMFF) will be in for an unexpected treat as Philippine Airlines (PAL) will make absurprising appearance on the big screens with a compelling drama that puts safety at the heart of the story. In this season filled with star-studded blockbusters, the country’s flag
A new benchmark in branded storytelling: PAL and BBDO Guerrero unveil the world’s first telenovela safety video at the Metro Manila Film Festival
December 2025 – Philippine Airlines (PAL) and BBDO Guerrero have taken a familiar onboard touchpoint and transformed it into one of the most unexpected creative showcases of the Metro Manila Film Festival (MMFF). Without being part of the official lineup, PAL captured industry and audience attention alike for its new in-flight Safetynovela— a safety video crafted with the emotional intensity of the country’s most iconic telenovelas.. The film en…
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