US EditionA fresh look takes flight as Lufthansa Group launches new brand identity
22 Articles
22 Articles
A fresh look takes flight as Lufthansa Group launches new brand identity
Today, Lufthansa Group debuts its new look, with a new logo, color palette, and brand identity. The design aims to highlight the company’s strengths and will appear on bundled service offerings to further enhance brand recognition. A new logo and color palette signal the group’s next chapter The new brand identity begins with the well-known […]
Lufthansa Group Launches Sweeping Brand Overhaul to Strengthen Unified Identity
A Strategic Shift Toward an Integrated Airline Ecosystem Lufthansa Group has unveiled a comprehensive new brand identity designed to underscore its evolution from a collection of individual carriers into a fully integrated global airline group. Announced in Cologne, the update applies to Lufthansa (LH), SWISS (LX), Austrian Airlines (OS), Brussels Airlines (SN), Discover Airlines (4Y), Eurowings (EW), and other affiliated airlines. Executives sa…
Lufthansa Group reveals new brand identity
The Lufthansa Group has introduced a refreshed visual identity designed to underscore the organisation’s collective strength. For customers, service offerings will be consolidated under the Group brand, making them more immediately identifiable. Dieter Vranckx, Chief Commercial Officer, Lufthansa Group, stated: “The Lufthansa Group is evolving from a group of airlines into an integrated airline group. The new brand identity is therefore more tha…
The German airline group has a new visual identity and a harmonized brand strategy, symbolizing its evolution towards an integrated airline group. The Lufthansa group presented its new brand identity this Wednesday, marking a major strategic step in the unification of its many companies and subsidiaries. Beyond a simple aesthetic rebranding, this evolution aims to enhance the visual coherence and recognition of the group on a global scale. An um…
New brand strategy underscores the connectedness and synergies of all airlines and companies through an umbrella brand, according to Lufthansa in a public communication.
The Lufthansa Group company has presented its new corporate identity this Wednesday with the aim of giving visibility to the strength with which the group counts. This change, moreover, comes from the hand of a change of corporate behavior, because customers will see that the services offered to them will arrive under the umbrella of the group, making it clearer and recognizable. Dieter Vranckx, Chief Commercial Officer of Lufthansa Group, indic…
Coverage Details
Bias Distribution
- 100% of the sources are Center
Factuality
To view factuality data please Upgrade to Premium
