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A craft brewery in New Jersey unveiled AI 'Sarah,' then doubled down as critics piled on

Summary by thecooldown.com
Swedesboro Brewing, a craft brewery in New Jersey, rolled out an AI-generated spokeswoman named "Sarah" as a new face for the brand. The introduction quickly sparked backlash from followers, and the brewery responded not by revoking this artificial character, but by sharing a 29-second video featuring it. Here's what to know Followers criticized Swedesboro Brewing Company's decision to debut Sarah, a "virtual media entity."  In a Facebook post a…

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thecooldown.com broke the news on Sunday, October 25, 2026.
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