98% Greenwashing: Big Meat Follows in Big Oil’s Footsteps - The Mexico Ledger

98% greenwashing: Big Meat follows in Big Oil’s footsteps - Stateline Publications

98% greenwashing: Big Meat follows in Big Oil’s footstepsIn 2024, two major meat companies, Tyson Foods and JBS, faced unprecedented legal scrutiny over unsubstantiated claims each made about cutting their climate impacts — in other words, they were greenwashing. JBS was sued by New York’s attorney general over deceptive marketing for its pledge to reach net-zero emissions by 2040. The company had only documented plans to increase production, wh…

98% greenwashing: Big Meat follows in Big Oil’s footsteps - The Mexico Ledger

98% greenwashing: Big Meat follows in Big Oil’s footstepsIn 2024, two major meat companies, Tyson Foods and JBS, faced unprecedented legal scrutiny over unsubstantiated claims each made about cutting their climate impacts — in other words, they were greenwashing. JBS was sued by New York’s attorney general over deceptive marketing for its pledge to reach net-zero emissions by 2040. The company had only documented plans to increase production, wh…