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Why Do K-Pop Groups From Big Agencies Last Longer? New Study Reveals Huge Industry Gap

According to the study, 57.3% of groups from major agencies had recorded sales of more than 100,000 copies for at least one album.

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연합뉴스-Yonhap News Agency연합뉴스-Yonhap News Agency
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(Seoul = Yonhap News) Reporter Lee Tae-su = Over the past 30 years, approximately 90% of K-pop idol groups have debuted under small and medium-sized agencies, but the duration of their activities has been under major agencies...

·Seoul, Korea (the Republic of)
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For fans of K-pop idols, one of the most pressing topics is likely "contract renewal."

[Digital Daily Reporter Cho Eun-byeol] It has been revealed that while approximately 90% of domestic idol groups have debuted under small and medium-sized agencies over the past 30 years, they show a significant gap compared to large agencies in terms of activity duration and album sales performance. Kim Jung-seop, a professor in the Department of Cultural Industry and Arts at Sungshin Women's University (and President of the Global K-Culture F…

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연합뉴스-Yonhap News Agency broke the news in Seoul, Korea (the Republic of) on Monday, November 9, 2026.
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