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TikTok restoring U.S. service after Trump provided ‘assurance’

  • TikTok is restoring U.S. Service after a brief shutdown, resuming ad campaigns targeting U.S. Audiences on Sunday, according to a memo reviewed by Adweek.
  • The app was shut down for over 12 hours following a federal law requiring ByteDance to sell its U.S. Operation by Sunday.
  • President-Elect Donald Trump announced plans to issue an executive order to delay the ban, providing clarity to service providers, allowing TikTok to operate for over 170 million Americans.
  • TikTok thanked Trump for his assurance, stating it allows over 7 million small businesses to thrive, despite the app's unavailability in digital stores.
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