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70 Years of TV Advertising: When the HB-Männchen Became a Permanent Guest in the Living Room

Summary by Westdeutsche Allgemeine Zeitung
In November 1956 the first commercial ran on German television. Since then the HB-Männchen and Mrs. Antje have been among the permanent guests in German living rooms for a long time.

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Naked Woman Antje, Raging Bruno: The Crazy World of Television Advertising

In November 1956 the first commercial ran on German television. Since then the HB-Männchen and Klementine have long been among the permanent guests in German living rooms.

·Essen, Germany
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Westdeutsche Allgemeine ZeitungWestdeutsche Allgemeine Zeitung

70 Years of TV Advertising: When the HB-Männchen Became a Permanent Guest in the Living Room

In November 1956 the first commercial ran on German television. Since then the HB-Männchen and Mrs. Antje have been among the permanent guests in German living rooms for a long time.

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Westdeutsche Allgemeine Zeitung broke the news in Essen, Germany on Saturday, October 31, 2026.
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