Published

Elf Beauty lifts annual forecasts on resilient cosmetics demand; shares up

  • E.l.f. Beauty raised its full-year sales guidance to $1.32 billion to $1.34 billion after experiencing a 40% increase in sales.
  • The company reported strong market performance with 40% net sales growth, driven by 195 basis points of market share gains in the U.S.
  • E.l.f. Beauty's CEO stated that the brand appeals to multiple generations, being the top choice among Gen Z and Gen Alpha.
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