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What Not to Get Mom for Mother's Day (and What to Buy Instead)

Consumers are expected to spend an average of $284 per person, while jewelry leads gift purchases at $7.5 billion, the National Retail Federation said.

  • The National Retail Federation reported that Mother's Day spending is expected to reach a record $38 billion this year, with consumers spending an average of about $284 per person.
  • Jewelry remains a popular gift, accounting for $7.5 billion in annual Mother's Day spending as shoppers seek meaningful items.
  • Velten advises against kitchen gear and household items like vacuums, cautioning that "You may think that that fancy robot vacuum is going to take work off of mom's plate, but ultimately, vacuums are a gift for the household, not for mom," Velten said.
  • She recommends focusing on experiences like spa appointments and yoga classes to help appreciate the mental load that Mother shoulders every day.
  • Handwritten cards carry real meaning and never go out of style, offering a personal touch that avoids creating extra work for Mother.
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What not to get mom for Mother's Day (and what to buy instead)

Mother's Day spending is projected to reach $38 billion this year. We asked Good Housekeeping's editor-in-chief how to pick gifts moms will actually love.

·Lancaster, United States
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Quartz broke the news in United States on Friday, May 1, 2026.
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