On Tuesday, Netflix Inc. reported $12.9 billion in third-quarter sales, meeting Wall Street expectations, though the company forecast $13.4 billion for the year's final three months, falling short of analyst predictions.
The pace of growth has fallen from 17.6% in the final quarter of last year to a projection of 11.5% for this year's fourth quarter, while Netflix stock has declined about 40% over the past year.
Advertising business revenue is on pace to deliver $300 million less than expected, and last week, Netflix announced the departure of Chief Content Officer Bela Bajaria alongside layoffs affecting roughly 1,000 employees.
New advertising features introduced Tuesday aim to help brands connect with audiences, as Netflix continues to post solid profits through its ad-supported tier, remaining the biggest player in the streaming realm.
Intensified competition from the likes of YouTube has forced the media industry to face consolidation and spinouts, while advertising has become a major revenue driver as streaming subscriber additions have slowed in recent years.