3 ways local news organizations are experimenting to increase paid subscriptions

The Rundown: How social media and local news work together

On the latest episode of The Rundown, host MaryCatherine Price talks to Digital Producer Alex Roever about the new ways people are getting their news of the day.

3 ways local news organizations are experimenting to increase paid subscriptions

To be successful and create value as a news industry, we have to meet our audiences where they are and build relationships over time. Every news organization, from legacy to startup, is trying to figure out what combination of things helps foster the long-term relationships that get people to pay for quality journalism. We know that individuals and households have a list of subscriptions, from Netflix to Hello Fresh. How do we take advantage of …