EA Sports FC's Football Crown May Be Challenged as 2K Hires Former FIFA Exec to Lead New Studio and Make Its "Next Blockbuster Sports Franchise"
The new studio aims to build 2K’s next blockbuster sports franchise and is hiring for player-first game roles, the company said.
- On August 13, 2K unveiled Small Axe Studios, a new Vancouver-based development studio led by Aaron McHardy, tasked with creating 2K's next blockbuster sports franchise.
- McHardy spent 17 years at EA working on games like FIFA, "the majority of which was on FIFA," McHardy noted on his LinkedIn profile, bringing deep sports gaming expertise to the role.
- Design head Gary Peterson, also an EA veteran, joins the leadership team, while open roles such as gameplay design director offer salaries over $200,000.
- The launch targets EA's long-standing dominance in sports gaming, where competitors like Konami have struggled to maintain market share against titles like EA Sports FC.
- While the studio has not revealed its specific project, Small Axe Studios emphasizes "crafting an exceptional, player-first experience from the ground up" to tackle the industry's boldest challenges.
13 Articles
13 Articles
EA Sports FC finally gets a real rival as 2K hires one of its former executive producers
EA Sports FC, formerly known as FIFA before the eponymous organization cut ties with Electronic Arts, could soon finally have some competition in the virtual soccer market. Having snagged one of FIFA‘s former executive producers, publisher 2K now aims to enter the fray and provide players with a worthwhile alternative. That is according to Eurogamer, which writes that 2K Sports has founded a new game development studio called Small Axe and place…
EA Sports FC's football crown may be challenged as 2K hires former FIFA exec to lead new studio and make its "next blockbuster sports franchise"
EA's relatively uncontested football crown may be seriously challenged again, as 2K Sports announces a brand new studio led by a former FIFA executive producer that's mandated to create the company's "next blockbuster sports franchise".
With Small Axe Studios, Publisher 2K Games announced the creation of a new studio. The developers are to establish a new sports brand, and many indications point to football. Finally the hoped-for EA sports competition?
NewsGaming.net 2K opens Small Axe Studio to create a new AAA sports franchise Sports games have always been successful, and today the landscape does not move very much and remains globally dominated between the Electronic Arts franchises, and those sides 2K Sports. For the latter, between basketball, wrestling, golf or more ad hoc attempts such as tennis, the American publisher occupies a significant part of the field. And if this added to the f…
Coverage Details
Bias Distribution
- 50% of the sources lean Left, 50% of the sources are Center
Factuality
To view factuality data please Upgrade to Premium
