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2026 midterm could be the most expensive ever: AdImpact

Summary by Ground News
Midterm ad spending continues to soar toward record highs with less than three weeks until the elections. Republican control of Congress is at stake this year, and both parties are flooding the airwaves with ads promoting their candidates. AdImpact announced Wednesday that total ad spending and future reservations topped $10 billion so far this cycle, putting it ahead of the final spending numbers for the entire 2020 and 2022 election cycles.

4 Articles

nprnpr
Lean Left

Midterm ad spending climbed over $10 billion this week, what does it buy?

Money is pouring into political races across the country, but are there limits to how much the extra cash can do to sway the outcome of the midterms.

·Washington, United States
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The HillThe Hill
Reposted by
NewsNationNewsNation
Center

2026 midterm could be the most expensive ever: AdImpact

This year's total spending may exceed the $11.2 billion spent during the 2024 presidential election cycle.

·Washington, United States
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AdimpactAdimpact

AdImpact's 2025-2026 Political Projections

AdImpact shares its Political Projection report, a prediction of political ad spending to come in the 2025-2026 cycle.

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  • 67% of the sources are Center
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The Hill broke the news in Washington, United States on Friday, October 16, 2026.
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