10% of Netflix Users Are Still Borrowing Someone Else’s Password

IndieWire

Media Conglomerate: Penske Media Corporation

10% of Netflix Users Are Still Borrowing Someone Else’s Password

Netflix’s password-sharing crackdown is working. Well, it is and maybe it isn’t. According to a new study of more than 2,500 U.S. households performed by Leichtman Research Group (LRG), 10 percent of Netflix users are still borrowing the service. If that feels low, it is — according to recent history, at least. In 2022, LRG found that 15 percent of Netflix users were borrowing someone else’s paid account; the rate was 14 percent in 2020 and 16 p…