Published 11 days ago • loading... • Updated 11 days ago

Zelus Fitness Expands into U.S. Specialty Retail with Weighted Vest Launch at 23 Fleet Feet Stores

Zelus Fitness is launching weighted vests at 23 Fleet Feet stores throughout October 2026, marking the brand's expansion into U.S. specialty retail. The rollout introduces three distinct vest models to running and walking customers.
Guided by its "Every Step Counts" philosophy, Zelus Fitness designs weighted vests for walking and everyday movement. This collaboration reflects the two brands' shared focus on helping people incorporate activity into daily routines.
Shoppers can test different weight configurations and check fit in person before purchasing, a new way to explore products beyond Zelus Fitness's online business. Fleet Feet staff provide knowledgeable guidance to help customers find suitable gear.
Zelus Fitness partner Elena Vance said in-store trials make it easier to choose the right vest for herself and walking friends. She expressed excitement about trying different weights in person at Fleet Feet.
The three weighted vest models are available at 23 participating Fleet Feet locations throughout October 2026, with retail prices ranging from $45.90 to $85.90 depending on the model. Availability may vary by location.

Insights by Ground AI