US EditionPublished • loading... • Updated
Yerba Madre Builds on 30 Years of Yerba Mate with New Flavors, Formats, and NEXTY Recognition
Yerba Madre introduces new flavors and formats, including the first ready-to-drink yerba mate with Regenerative Organic Certified seal, available in over 45,000 North American retailers.
- Yerba Madre returns to Expo West with its most comprehensive innovation slate and was named a 2026 NEXTY Award finalist.
- Yerba Madre, yerba mate brand , sources from 257 Indigenous and farmer families across Argentina, Brazil, and Paraguay.
- This year, Yerba Madre will introduce the Shade-Grown Yerba Mate seal and the Unsweetened Original ready-to-drink can, which is the first RTD to bear the ROC seal, at Expo West booths Hall E Main #5120 and Organic Products Hall B #1617.
- The company's Market Driven Regeneration model directs purchases to conserve and restore the Atlantic Forest and build long-term economic resilience for grower communities, with Yerba Madre products available in over 45,000 retail locations across the U.S. and Canada.
- With the ROC seal debut in May 2025, Yerba Madre, a founding B Corp, emphasizes its commitment to ten key pillars, including climate positivity and inclusion, said Ben Mand.
Insights by Ground AI
14 Articles
14 Articles
Helena Independent Record+11 Reposted by 11 other sources
Yerba Madre Builds on 30 Years of Yerba Mate with New Flavors, Formats, and NEXTY Recognition
OAKLAND, Calif. and LOS ANGELES, Feb. 10, 2026 /PRNewswire/ -- Yerba Madre, the category leader in yerba mate, returns to Natural Products Expo West with its most comprehensive innovation slate to date. Spanning loose leaf, bottled, canned, sparkling, and convenience-exclusive…
·Helena, United States
Read Full Article
Coverage Details
Total News Sources14
Leaning Left2Leaning Right0Center5Last UpdatedBias Distribution71% Center
Bias Distribution
- 71% of the sources are Center
71% Center
L 29%
C 71%
Factuality
To view factuality data please Upgrade to Premium
